UK Netflix, Sky Go and Now TV subscribers will soon be able to watch their streaming television services abroad following a new Europe-wide deal.
Currently streaming TV services are geo-blocked preventing viewers from watching them on iPads and mobiles while on holiday or travelling overseas.
But now the European Parliament has voted to allow streaming services to be viewed online in another EU member state.
The ruling, which is expected to come into effect in early 2018 will also help subscribers to audio services like Spotify and online gaming services. It will apply for those on holiday, business trips or short study visits.
And a West Midlands Euro-MP, who has been working on the initiative, says it is likely to continue post-Brexit.
Conservative Daniel Dalton said: “I am delighted by today’s vote. I have always found it bizarre and totally unfair that consumers in the UK who have paid for an online sports or entertainment package were unable to access that content when on holiday.”
“This is a victory not just for consumers everywhere but for common sense.
“People can now look forward to being able to watch their favourite programmes, even when they are out of the country.”
He added that the ruling will be brought into UK law under the Government’s planned Great Repeal Bill and would be likely to continue post-Brexit – especially as Britain will retain membership of the European Broadcasting Union.
“I suspect both sides will have an interest in keeping portability post-Brexit, it’s generally not popular to take away consumer rights, so portability should hopefully be here to stay,” he added.