Scientific Games Corporation (“Scientific Games” or “the company”) recenlty announced new agreements to provide an expansive range of casino systems solutions, table products, games and platforms at Baha Mar Casino in Nassau, The Bahamas for its 100,000-square-foot casino.
Alex W. Pariente, executive vice president, casino operations and marketing at Baha Mar, said, “We are pleased that Scientific Games is our technology partner at our new sophisticated casino. Scientific Games provides us with a one-stop-shop, helping us efficiently run our gaming operations while delivering an engaging experience to our international guests.”
Scientific Games Chief Executive Officer Kevin Sheehan said, “Our agreement with Baha Mar Casino truly showcases our ability to provide a floorwide gaming experience across an entire casino enterprise. Baha Mar is leveraging a variety of Scientific Games’ transformational solutions to drive operating efficiencies and offer the best of entertainment to its players – and we are thrilled to be a major technology partner to this long-awaited and spectacular new destination in The Bahamas.”
Leveraging its extensive, industry-leading Bally Systems suite, Scientific Games powers Baha Mar’s high-speed, networked casino floor with its ACSC, CMS/SMS, TableView and Bally Business Intelligence slot monitoring, table management, player tracking, marketing, analytics, and casino accounting solutions.
Each of Baha Mar’s 1,140 slot machines is connected to Scientific Games’ iVIEW network to provide patron self-service, marketing messages, and powerful bonusing solutions through iVIEW Display Manager (“DM”)’s powerful on-device messaging technology. Baha Mar chose Scientific Games’ new iVIEW4 technology, which combines all the features of the original iVIEW with web-based content management. This enables operators to easily and quickly change marketing content and publish videos or animations themselves, making the content immediately available to the player through the gaming machine, a kiosk, or mobile device.