BUCHAREST, ROMANIA / ACCESSWIRE / October 18, 2017 / The explosion of mobile games is a sign of how quickly entertainment options for consumers are evolving in the modern marketplace. The Huffington Post reported that almost 67% of the US population played mobile games in 2016. According to Sacha Dragic, the mobile app space is the future of gaming due to the proliferation of smartphones, and consumer trends that favor mobile development over conventional platforms such as consoles.
Mobile games are a powerful force within both the game and app industries. They are on track to generate 42% of all revenues in the global gaming industry this year (while consoles will account for 31%, and PC games only 21%). In the app world, market research firm App Annie reported that games were responsible for 85%, or $35 billion, of all revenues in 2015. Moreover, with the advent of technologies that offer increasingly sophisticated experiences on mobile, smartphone or tablet-based entertainment is the platform of choice for consumers. The adoption rate of mobile virtual reality products was higher than their PC-based counterparts, due to lower upfront costs and a broader range of uses.
The opportunity for online advertisers to capitalize on these trends is significant. eMarketer estimates that US advertisers will spend $15.5 billion on mobile ads this year, rising to $21.2 billion in 2017. Companies can reach their target demographics in real time and personalize advertisements to keep their audience’s attention. Native ads, which are designed to blend in with the other content in an app, are suited for mobile games as they minimize disruption of gameplay. Companies, depending on the monetization model of the app, also use other forms of in game advertising such as static banners or interactive ads.
Sacha Dragic notes that a subset of mobile gaming experiencing a particularly healthy growth rate is online gambling games, which are popular among smartphone users. Although these games tend to have higher fees to install on a device, developers still consider the return on investment to be sufficient compared to non-gambling games. Business Insider reports that the online gambling market has an annualized growth rate of 11% by 2020. In 2016, total US downloads of casino apps from the App store grew 286% from the previous year.
Mobile gambling is profitable in part due to its convenience and clever marketing. For example, some bookmakers offer exclusive perks on their mobile apps that are not available anywhere else, such as more favorable betting odds. In 2015, the top mobile casino apps brought in $645 million in global earnings. Europe is a strong market for online gambling, with the European Commission pegging revenues at 13 billion euros in 2015. The industry saw 15% growth in 2016, with its largest market in the United Kingdom.
Sacha Dragic is the founder and CEO of Superbet, the leading retail betting and gaming company based in Romania. Founded in 2009, the company won the Best Overall Sports Betting Operator at the 2017 Central and Eastern European Gaming Conference and Awards. Superbet offers the most favorable odds and the widest range of online betting options including, slots, live casino, virtual games, and lotteries.
Sacha Dragic – Founder and CEO of Superbet: http://sachadragicnews.com
Sacha Dragic – Profile profesional – LinkedIn: https://www.linkedin.com/in/sacha-dragic-a372089/
SuperBet wants to expand in the international market – 5star.media: https://5star.media/2017/05/19/superbet-wants-expand-international-market/
SOURCE: Sacha Dragic