Raving joined forces with CSG Direct, a 100% woman-owned small business specializing in direct mail, digital printing and triggered automation, in Raving’s hometown of Reno, NV. CSG has worked with over 83 casinos across 10 U.S. states, as well as 32 online casinos, mailing to over 80 countries worldwide. Raving has partnered with over 137 Tribal Nations and enterprises and 65 commercial properties in the U.S. and worldwide including Canada, Switzerland, Singapore and the Philippines.
“We don’t try to fit our customers into specific programs just because it’s easier for us. We work to get to know our clients more than other companies do, to determine what will work best for them to get them the response they need. Each client is different, and we set our business model to be flexible,” said Lorrie Hellekson, CSG Direct CEO.
“Bringing Lorrie and her team on as a strategic partner was an easy decision. As a matter of fact, while I was working at the property level, CSG was my direct mail vendor of choice. They went above and beyond, even helping one of my properties launch a new direct mail and email program from the ground up. For busy marketing directors, working with CSG is like expanding your in-house team. They are that easy to work with and they sincerely care about their clients. Through this partnership, we can make sure that all of our customers have the best resource and go through a seamless process,” shared Deana Scott, CEO, Raving.
CSG Direct joins several specialized partners and consultants that Raving works with to offer their gaming and hospitality clients a complete range of support services. They also produce numerous educational conferences and publications including Raving’s long-running National Indian Gaming Analytics and Marketing Conference. The company partners with casinos and gaming companies worldwide to strategically improve overall operations and profitability.