Paysafe announces that Oscar Nieboer has been appointed as the Group’s first chief marketing officer (CMO), joining the payment provider’s executive leadership team and reporting to Paysafe President and CEO Joel Leonoff.
Nieboer brings extensive experience in ecommerce, technology and payments. He has worked both in the UK and Silicon Valley, holding senior strategic roles with companies including Amazon, PayPal and Betfair.
Leonoff said: “While our business with its growing portfolio of payment products and services has been at the forefront of change and innovation for many years, 2016 marked the first full year under our new Paysafe brand identity. With our ongoing growth and bold ambitions in the payments space, we welcome Oscar to the team with great enthusiasm and anticipation as we take our business and brand to the next level.”
Before joining Paysafe, Nieboer was CMO at Amazon Instant Video, an internet video on demand service developed, owned and operated by Amazon. Prior to that, he was CMO at PayPal EMEA, responsible for the company’s EMEA marketing function and driving its B2B, B2C, analytics and insights capabilities. Nieboer was previously Global Marketing and Brand Director for five years at Betfair, a leading global sports betting and gaming group, and also served as Managing Director of Virgin Games.
Nieboer said: “This is an extremely exciting time for Paysafe and the wider payments industry, which is rapidly growing and changing. I am joining such a talented team on the back of an exceptional year for the business. Paysafe has such a great culture of innovation in payments and I look forward to driving the brand’s growth as we continue to help our customers and consumers benefit from faster and simpler ways to send and receive money internationally.”