One highly-targeted digital marketing approach that is producing tangible results for casinos, although few are taking advantage of it, combines player data with Facebook’s vast user list.
Facebook knows it is easier for businesses to sell to current customers than to look for new ones. In response, they created Facebook Custom Audience targeting. Advertisers choose an entire database or just a segment, upload it to Facebook, then Facebook matches it with their own list of users. If a match is found, then it is added to a Custom Audience. The Custom Audience can then serve as an advertising pool in any Facebook advertising campaign.